Final Results Of The 2003 KZION Listener Survey
Here are the final results of the survey that ended on December 1st. I have shared many of the comments in previous posts. Here are some selected stats.
How long have you been listening to KZION?
Three months or less – 18.18%
Between three months and a year – 30.91%
Between one and two years – 35.45%
More than two years – 13.64%
How did you first learn of KZION radio?
Referred by friend or family – 16.36%
LDS Music World website – 24.55%
Search engine – 30.91%
Another website – 18.18%
What is your gender?
Female – 43.64%
Male – 56.36%
Have you purchased an LDS CD after hearing the artist on KZION?
Yes – 46.36%
No – 53.64%
Where do you purchase most of your LDS CD’s that you hear on KZION?
Deseret Book Retail – 40.00%
Deseret Book Online – 20.00%
Click To Buy Online – 10.00%
Sounds of Zion – 1.82%
Seagull Book & Tape – 17.27%
Beehive Book – 4.55%
LDS Living – 3.64%
Tantara Records – 4.55%
Have you ever recommended KZION radio to others?
Yes – 82.73%
No – 12.73%
