Rich Site Summary (RSS) is used for distributing news and other types of information. It may someday replace e-mail. If not everyday consumer e-mail then at least newsletters and other subscription type ezines.
There is already a movement to do just that.
Michael Fraase says, “The spammers won. Email, for anything other than communicating with individuals you already know, is useless.”
Steve Outing of Editor & Publisher says, “Who’d have thought that things could get this bad? E-mail—long touted as the “killer app” of the Internet and the best online channel for publishers—is rapidly being decimated by spammers and virus writers. Yes, “decimated” is an accurate word. The evidence is quickly mounting that e-mail is no longer an efficient means for ethical publishers to reach subscribers.”
In recent surveys, up to 38% of legit e-mail is being blocked as Spam by ISP’s, Internet spam filters and e-mail spam filters. In addition to KZION, I also run a home and visiting teaching website. I have a newsletter called Shepherds with over 7,000 subscribers. If the surveys are correct, up to 38% of my opt-in subscribers are not even receiving their copy of Shepherds. Shepherds is a double opt-in newsletter. That means the subscriber has to first sign-up, then they have to click on a link they receive via e-mail to actually get subscribed to the newsletter. I lose subscribers because the process is somewhat complicated and some people never get around to confirming their subscription.
But I have to so I can prove that I don’t send Spam.
Now I’m losing another 17-38% because of Spam filters.
With RSS you don’t receive any e-mail, instead you use an RSS reader to subscribe to a newsletter, website, or e-mail list. When the publisher publishes their newsletter, your reader delivers the newsletter to you. No e-mail, no SPAM, no complicated process to subscribe or unsubscribe, and you only receive the information that you subscribe to.
I’m going to show in this entry how to install an RSS reader and subscribe to your first RSS feed.
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